cultural intelligence (cq® )

CQ® research spans over 100 countries and 100,000 individuals. The research shows that an organization with high cultural intelligence is more innovative, more effective, and outperforms other organizations with low CQ®. We have identified four skills that make up Cultural Intelligence: CQ® Drive, Knowledge, Strategy, and Action.

low cq

Reacts to external stimuli and judge it based upon their own cultural context. Cultural differences are either ignored or viewed as irrelevant.

moderate cq

Recognize some cultural norms and have begun to accommodate them into thinking and behavior. Has an interest to learn more about culture, but not able to apply that knowledge.

high cq

Adapts and adjusts thinking and behavior to other cultural norms as appropriate. Draws on cultural differences to drive innovation and effectiveness.

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